Marketing Management, AAS (MM13) (421401) Degree

Campus Locations: Moultrie (Veterans Parkway), Thomasville, Online

The Marketing Management Associate of Applied Science Degree program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop and reinforce academic and occupational knowledge, skills and attitudes required for job acquisition, retention and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management, Associate of Applied Science Degree with specializations in Marketing Management and/or Entrepreneurship.

Length of Program: Six (6) Semesters

Entrance Date: Beginning of each semester.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Age: Applicant must be 16 years of age or older.

Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.

Program Final Exit Point: Marketing Management, Associate of Applied Science.

Credits Required for Graduation: 65 minimum semester hour credits required for graduation.

Cost

Admissions Fees: $384.00
Books: $340.00
Tuition: $1,284.00
Total: $2,008.00

Admissions Fees: $379.00
Books: $450.00
Tuition: $1,284.00
Total: $2,113.00

Admissions Fees: $379.00
Books: $390.00
Tuition: $963.00
Total: $1,732.00

Admissions Fees: $379.00
Books: $690.00
Tuition: $1,284.00
Total: $2,353.00

Admissions Fees: $379.00
Books: $605.00
Tuition: $1,391.00
Total: $2,375.00

Admissions Fees: $379.00
Books: $390.00
Graduation Fee: $40.00
Tuition : $963.00
Total: $1,772.00

Curriculum Outline (65 hours)

1: General Education Courses	15
Area I: Language Arts/Communication (3 Hours)	3
ENGL 1101Composition and Rhetoric Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience.	3
Area II: Social/Behavioral Sciences (3 Hours)	3
Area III: Natural Sciences/Mathematics (3 Hours)	3
MATH 1111College Algebra Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry.	3
Area IV: Humanities/Fine Arts (3 Hours)	3
and one additional course from Area I, II, III or IV (3 Hours)(as approved by program advisor)	3

2: Institutional Courses	3
COLL 1500Student Success This course is designed to provide tools to assist students to acquire skills necessary to achieve academic and professional success in their chosen occupational/ technical program of study. Topics include: Getting off to a Good Start, Learning and Personality Styles, Time and Money Management, Study and Test Taking Skills, Stress Management and Wellness, Communications Skills, Career Exploration, Research Skills, College Campus Knowledge, Memory & Reading Skills, Presentation & Interview Skills, and Group Skills. Effective Fall 2016, students who already have an Associate Degree or higher will be given exemption credit for the COLL 1500 course.	3

2: Institutional Courses

COLL 1500Student Success

This course is designed to provide tools to assist students to acquire skills necessary to achieve academic and professional success in their chosen occupational/ technical program of study. Topics include: Getting off to a Good Start, Learning and Personality Styles, Time and Money Management, Study and Test Taking Skills, Stress Management and Wellness, Communications Skills, Career Exploration, Research Skills, College Campus Knowledge, Memory & Reading Skills, Presentation & Interview Skills, and Group Skills. Effective Fall 2016, students who already have an Associate Degree or higher will be given exemption credit for the COLL 1500 course.

3: Occupational Courses	36
COMP 1000Introduction to Computer Literacy Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer and digital terminology, and usage, operating systems, Internet and digital communication, word processing applications, spreadsheet applications, database applications, and presentation applications.	3
ACCT 1100Financial Accounting I Pre-requisite(s): Program Admission or Advisor Approval Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class.	4
MKTG 1100Principles of Marketing This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.	3
MKTG 1160Professional Selling This course introduces professional selling skills and processes. Topics include: professional selling, product/ sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.	3
MKTG 1190Integrated Marketing Communications This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.	3
MKTG 2090Marketing Research Pre-Requisite: MKTG 1100 This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.	3
MGMT 1100Principles of Management Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the ManagerÆs Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision- Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling.	3
and one of the following (3 Hours)	3
MKTG 1130Business Regulations and Compliance This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.	3
ACCT 2140Legal Environment of Business Introduces law and its relationship to business. Topics include: legal ethics, legal processes, business contracts, business torts and crimes, real and personal property, agency and employment, risk-bearing devices, and Uniform Commercial Code.	3
Elective - 3 hrs	3
and two of the following (6 Hours)	6
MKTG 2000Global Marketing Pre-Requisite(s): MKTG 1100 This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.	3
MKTG 2290Marketing Internship/Practicum Pre-Requisite(s): Faculty Approval This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.	3
MKTG 2300Marketing Management Pre-Requisite(s): MKTG 1100 This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.	3
and one of the following (2-4 Hours)	2
BUSN 1190Digital Technologies in Business Pre-Requisite(s): COMP 1000 Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.	2
BUSN 1430Desktop Publishing and Presentation Applications Pre-requisite(s): COMP 1000 This course covers the knowledge and skills required to use desktop publishing (DTP) software and presentation software to create business publications and presentations. Course work will include course demonstrations, laboratory exercises, and projects. Topics include: desktop publishing concepts, basic graphic design, publication layout, presentation design, and practical applications.	4
MKTG 2030Digital Publishing Design Pre-Requisite(s): Program Admission, COMP 1000 This course covers the knowledge and skills required to use design and digital publishing software as well as design and create business publications, collaterals and digital presences. Course work will include course demonstrations, laboratory exerceses and projects. Topics include: digital publishing concepts, basic graphic design, publication layout, web page design, and practical digital applications.	3

Specializations - Select One Area	11
Marketing Management	12
MKTG 1370Consumer Behavior This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.	3
MKTG 1210Services Marketing This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.	3
MKTG 2070Buying and Merchandising Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.	3
MKTG 2060Marketing Channels This course emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.	3
Elective 0001ELEC-Occup	3
Entrepreneurship	12
MKTG 2210Entrepreneurship Pre-Requisite(s): Program Admission This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.	6
MKTG 2010Small Business Management This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.	3
MKTG 2070Buying and Merchandising Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.	3
MKTG 1210Services Marketing This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.	3
Social Media Marketing	12
MKTG 2500Exploring Social Media This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment	3
MKTG 1370Consumer Behavior This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.	3
Elective 0001ELEC-Occup	3

Faculty

Carrie Viohl

Program Chair

Marketing Management Lead Faculty
School of Business
Moultrie Veterans Parkway

(229) 217-4149 | cviohl@southernregional.edu

800 North Veterans Parkway, Moultrie, GA 31788

School of Business
- Marketing Management

Marketing Management, AAS (MM13) (421401) Degree

Cost

Faculty

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